They own the top two bulls in Canada and Stouder Morty, ranked number two in the U.S., which grosses $10 million annually. All three are kept at Kemptville.

Stouder Morty, a six-year-old, has been sampled in the U.S. and is among the most sought after bulls in the world.

A dose sells for (Cdn)$45 compared to $150 for Prelude, another EBI bull, in his prime. However, expenses are high, too. Semex Alliance dairy program coordinator at Kemptville, Paul Stewart, says the farmer owned cooperative spends about $25 million annually on its sampling program.

The payoff has been tremendous this year. In the October proofs Semex Alliance found they had the number one and number two bulls in Canada.

Mature milking daughters of the number one bull in Canada, Hartline Titanic, produce 11,000 kilograms of milk per year, roughly a tonne more than the daughters of an average bull. Titanic daughters have large udders that can withstand the wear and tear of high production, and are in the top one per cent of bulls for type. The bonus is calving ease.

The number two bull in Canada, Braedale Freelance, produces 10 per cent more milk than Titanic but rates lower on conformation. Bred by Mark and Terry Beaton of Cumberland, Freelance has two per cent more udder capacity than Titanic, and is rated number one for fat production. Both have exceptional udders.