HILLIER — Mike Peddlesden will open the third winery,
the largest and most up-to-date in Prince Edward County, in November. He
and his partners will have the only winery in Prince Edward with a barrel
ageing cellar with full climate control and covering an area of 6,000
square feet.
The tasting room for visitors will be 1,500 square feet
and be surrounded by gardens, lined with cobblestone paths and graced with
waterfalls.
"I’ve left nothing to chance," he said in
an interview, explaining he hired a professional winemaker. The group also
budgeted 10 per cent of their money for budgeting with an Ottawa firm but
later upped the ante. His market is Ottawa and Montreal, not Toronto
though its only 60 miles away. Niagara already has the Toronto market, he
says.
He’s confident the winery will make money. "This
is like offering candy to a baby," he says. "People want the
experience. People are buying an experience."
This fall he’ll process grapes from the Niagara
region. In March, he’ll start making his own wine, a modest batch, but
he’ll triple output the following year. "Starting slowly gives us
an opportunity to work our way in," he says.
He has about 30 acres of vines, the most in the region,
but his first harvest this month will only be between 10 and 12 tonnes.
While the hot summer had been ideal for grape growing, his vines are only
three-years-old. It takes three years to get a crop and five years for the
vines to reach their maximum yield.
Peddlesden grew up on an apple farm and then a beef
farm so the amount of work getting a winery started should have been no
surprise to him. But it was. Years back, he went to Niagara on a tour of
wineries and vineyards because he thought it would be "an easy
lifestyle."
Now he tells people looking to come in to start the
leisurely life of a county squire to "stay with your day job. Some
days you want to back yourself into a corner and cry."
The investment is not light. Peddlesden and partners
will have invested $2 million or more to get rolling.
The region has about 400 acres in vines with about
5,000 acres maximum capable of producing grapes for a wine industry.
People who own land are "hunkered down" waiting to see what is
happening, he said. Peddlesden’s group has 200 more acres, 50 for maple
production and 150 more for more grapes.
The limestone based soils are similar to Burgundy in
France, a prime wine producing region. Chardonnay and pinot noir will
probably be the main wines sold in Prince Edward, but local wines take on
their own flavour, produced from the type of soil in the region.
One concern has been the low temperatures, reaching up
to minus 30 Centigrade. Peddlesden says he’s installed three big wind
machines, which blows away the lower cold air and replaces it with higher,
warmer air. "We researched this (frost effect)," he said.
"We’re not concerned."
The other two wineries are at Waupoos in the southern
part of the County. The first on the scene, Ed Neuser, has about 20 acres
of vines while Grant Howes has 10 acres. He operates the County Cider
Company, and produces some of the best quality cider in the province. He
will begin to sell wine in the fall.
Growers have already petitioned to have the region
designated a vitacultural area, one producing 500 tonnes of grapes
annually. A winery with a retail outlet must purchase 50 per cent of its
grapes locally, the rest from farms in designated areas. The fear is that
in the beginning the industry will be hurt because there won’t be enough
grapes to meet the 50 per cent requirement. Grapes take about five years
to reach maximum yield.